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Strategy and Framework

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   SEE ALL Sustainability

Strategy and Framework

We believe that good corporate governance creates a business environment that is conducive to long-term investments and sustainable economic growth. We are guided by our core values and corporate governance principles, and we take pride in being a dependable and trustworthy operator who delivers on our promises.

Accountable Enterprise

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Urgent action is needed by all to prevent climate change. At Mobily, we believe it is our responsibility to contribute to safeguarding the planet from further degradation by incorporating more sustainable approaches and best practices across our management and operations to limit greenhouse gas emissions, energy consumption, and waste.

Safeguarding the Planet

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By providing exceptional customer service and protecting information privacy, we can help boost the digital economy in Saudi Arabia and unleash opportunities for all our stakeholders.

Marketplace & Customers

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Our people are at the center of our success and underpin our ability to achieve our immediate and long-term business objectives. Our value as a company is derived from the diversity of thought, knowledge and skills that our people and teams contribute every day. It is our responsibility to create a culture in which employees feel supported and can maximize their productivity and contributions. With this comes the inspiration, motivation, quality, and innovation that set us apart.

Responsible Employer

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At Mobily, we understand our responsibility to positively impact communities in the Kingdom. We recognize that their support is critical to our business and our ability to provide long-term value for our stakeholders.

Positive Community Impacts

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Sustainability Strategy

Accountable Enterprise

Formally integrate sustainability at the corporate level
Strive for transparency, integrity, and good governance by following international best practices
Achieve sustainable growth contributing to a thriving KSA economy, through direct economic activities and infrastructure, platforms, and digital services

Safeguarding the Planet

Contribute to the Saudi Green Initiative, leading the way to a sustainable future for KSA
Follow international best practices to safeguard shared resources

Marketplace & Customers

Enable rapid societal development through well-designed and executed digital platforms and services
Ensure privacy and security of customer data
Achieve high levels of customer satisfaction with excellent customer care
Adopt socially responsible elements in our marketing strategies

Responsible Employer

Ensure high levels of motivation, satisfaction, and commitment to sustainability
Understand our duty of care to protect our employees and contractors from any harm
Ensure everyone has access to the same opportunities and the same, fair treatment

Positive Community Impacts

Support local communities, and positively impact them
Work with communities to address issues of opportunity, access, knowledge and skill in relation to using technology

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